How the Don Julio 1942 Consumer Launch Went Down at Glee

The focus was on creating a market that not only understands the value of this tequila but also appreciates its place in the spectrum of global luxury spirits.

by DENNIS MILIMO

Entertainment04 February 2025 - 15:20

The focus was on creating a market that not only understands the value of this tequila but also appreciates its place in the spectrum of global luxury spirits.

• This event was the culmination of a strategic six-month journey aimed at deeply integrating this luxury tequila into the Kenyan market.

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